La innovación se encuentra en la intersección entre la emoción y experiencia, lo deseable, lo factible y lo viable.

Nueva pirámide de necesidades de una organización moderna

30 negocios que van a dar mucho que hablar en 2017

Estos 30 proyectos fueron finalistas de la última edición del South Summit. No ganaron, pero nos parece que son proyectos sólidos que marcan tendencias muy claras en mercados emergentes.

Fuente: http://www.emprendedores.es/ideas-de-negocio/startups-prometedoras-montar-negocio-mercados-emergentes

Five Ways to Balance Business and Life Goals

• Get help as soon as you can

When you start a new business you will rightly work extra hard to make it a success, however as soon as you are able to afford assistance without sacrificing profits, then hire someone even if that someone is a virtual assistant. Extra help will free you up to handle bigger tasks and knock off of work early to recharge your batteries.

• Flexibility

Rome wasn’t built in a day and your business won’t be either, simply realize that there is more to life than working all the time. Build in time for your family, yourself and family activities instead of finding more excuses to work. Keep your schedule somewhat flexible to account for any changes that may happen. 

• Communicate

Keep your family in the loop about what is going on with business, if you need help from them, then ask. Make sure that you make decisions together as much as you can, so that no one misunderstands what is going on. Even though it is your business enterprise, it is a family concern in many ways. I always sit down with my wife on a Monday morning a tell her what I have planned for the week, she does the same with me and we both take into account the time we want to spend with each other, this helps us keep business and life in balance.

• Use time wisely

Time management is always important, even if you don’t own a business. While the week is mostly for work related goals, let the weekends mean family oriented goals. Adjust your schedule to take off a Friday now and then for a long weekend getaway with the family. When you are working, divide tasks to get everything done in the allotted time frame and learn to manage your time better and schedule and prioritize the tasks that need to be carried out.

• Always Enjoy Yourself

If you are not happy with your life or with your business, then nothing you do will matter all that much. You won’t be motivated in either area. Does the business seem to be sucking you dry? Take a new perspective on your goals, change the business or get out of it. The same goes for your life. Making changes can lead to more fulfillment and success, life is simply too short not to get pleasure from it.

Fuente: https://website-designs.com/business/five-ways-to-balance-business-and-life-goals/

There is no more B2B or B2C: It’s Human to Human, #H2H

By Bryan Kramer

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message.

What it really did, however, was create an unnatural language for marketers – with words like “synergy” and “speeds and feeds” – to tell the stories of products to their buyers and partners. It’s become like one massive game of telephone, where by the time a message gets to the person actually buying the product, the things that make it special have been swallowed by marketing vernacular.

Consumers are confused. Why can’t we make it simple for them to understand what we’re selling, to share their experiences and the value they felt with others? More importantly, why is it that what we’re marketing most often does not align to actual consumer experiences?

The fact is that the lines are so far blurred now between the two marketing segments that it’s hard to differentiate between the two anymore. We all need to think like the consumers we are, putting ourselves in the mindset of the buyer instead of trying to speak such an intensely sophisticated language full of acronyms and big words, in order to sound smarter.

Marketing increasingly strives to become one-to-one, with solutions to collect and wrangle the big data about us to serve up more personalized offers and experiences. On the other hand, social has become a more public and vast medium, where the things we share skyrocket quickly to a “one-to-many” experience. The dichotomy between marketing and social has actually flipped… and it’s out of balance. Social and marketing need to work together to personalize individual conversations, as well as deliver shared global experiences that crowds of common values can benefit from. This is what our social and digital mediums have gifted us, and how humans interact and feel more compelled take action.

So, this is how I see it:

Businesses do not have emotion. People do.

People want to be a part of something bigger than themselves.

People want to feel something.

People want to be included.

People want to understand.

But people are also humans, and with that comes mistakes. Missteps. Failures. As humans, it’s in our nature to say the wrong thing, get embarrassed, and not realize the consequences of our actions. The rise of social media has given a digital platform to the dark side of anonymity, both as individuals and as crowds. I say it’s time to lay down the virtual pitchforks and torches and bring this behavior back into balance. The delightful side of humanity holds with it empathy, understanding, and forgiveness, and when remembered in our communication, it ties us together as a common group.

Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.

That’s human to human. That is #H2H.